xixi
2022-03-02 17:07- 29 With respect to competitive strategy, a company with a successful cost leadership strategy is most likely characterized by: A a low cost of capital. B reduced market share. C the ability to offer products at higher prices than those of its competitors 老師,這一題不選B選項(xiàng),答案解釋是market share取決于策略是defensively or offensively,所以market share會(huì)在defensively的時(shí)候增加,offensively的時(shí)候減少嗎?
所屬:CFA Level I > Equity 視頻位置 相關(guān)試題
來源: 視頻位置 相關(guān)試題
1個(gè)回答
Stefanie助教
2022-03-02 17:27
該回答已被題主采納
同學(xué)你好,
如果是defensive的目的就是維護(hù)自己目前的市場份額,如果無法維持可能會(huì)割舍;
而offensive的目的就是進(jìn)攻,搶占別人的市場份額。
