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愛吃草莓的葡萄助教
2024-02-01 14:54
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同學你好。
題目信息：“The CEO of a large law firm is concerned about a new mobile application that uses algorithms to auto-complete legal forms and questions in discovery and provides recommendations for small-claims matters at a much lower cost than a traditional law firm charges. As a result, the CEO is contemplating whether the firm should develop and launch its own branded application, which would affect its short-term profitability but maintain its existing customer base, or give up market share to focus on more complex claims with higher profitability. This scenario is an example of:
A.defensiveness.
B.innovator’s dilemma.
C.sustaining innovation.”
問題回復：
B選項中文意思是創(chuàng)新者困境，說的是一個企業(yè)在面臨技術創(chuàng)新和市場變化時所面臨的挑戰(zhàn)。市場上的企業(yè)在顛覆性創(chuàng)新方面所面臨的困難被稱為“創(chuàng)新者困境”，他們要么自己投資顛覆性創(chuàng)新，加快現(xiàn)有業(yè)務的衰退（并可能損害員工），但不失去市場份額；要么忽視失去的市場份額，同時繼續(xù)在企業(yè)中創(chuàng)造強勁利潤。
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